De Stijl Pumas Project


This artwork was inspired on the art movement called “de Stijl” and on Piet Mondrian’s model.

I used black lines to make the rectangle and square divisions, and the use of the primary colours is of great importance in the presentation of this art work.

Then I fused the concept with one of my favorite subjects, Pumas. As you can see, I cut the logo and I pkaced it randomly, as the model reflects the simplicity of the colorus and its relationship with the background.

I enjoy this piece of art because it shows me purpose but yet it is abstract in every sense.

Design: Lance Wyman

Better known as a “rock star” of graphic arts, Wyman made his reputation when he collaborated with Eduardo Terrazas, under the direction of Architect Ramirez Vazquez, known for his coolaboration in the development of the entire design campaign for the Mexico 1968 Summer Olympic Games. He has also designed icons for museums and many other institutions, individualized signs for buildings at the National Zoo in Washington D.C., and many other symbols. Stepping outside his usual genre, he designed a poster for the 2008 Barack Obama presidential campaign.

Lance Wyman, who was born in Newark, New Jersey in 1937 and is an American graphic designer. He became well known for such a traansendental work as the logo of the 1968 Summer Olympic Games and the route map of the Washington Metro.


Wyman graduated from the Pratt Institute with a degree in industrial design in 1960. The subject of graphic design was just being introduced in American universities at the time; when Wyman met a student who studied logo design with Paul Rand at Yale, he wanted to design logos.[



In 1966, he participated in a design competition for the graphics for the 1968 Mexico Olympic Games. His “Mexico68” logotype was the winner, and launched his career. Wyman remained in Mexico for four and one-half years, following his Olympic work with development of graphic programs for the Mexico City Metro and the 1970 World Cup competition.


New York in 1971, Wyman formed a partnership with Bill Cannan (Wyman & Cannan). In 1979, he established his own firm, Lance Wyman Ltd. He has also taught corporate and wayfinding design at Parsons School of Design since 1973.


Pixel: The origin of digital imaging

Lets talk about how a digital image is compsed. First, The word pixel is based on a contraction of two sufixes, pix (“pictures”) and el (for “element”). A pixel is considered the smallest part of a digital image, a single point in a graphic image. Graphics monitors display pictures by dividing the display screen into thousands (or millions) of pixels, arranged in rows and columns. The pixels are so close together that they appear connected.


Now, note that in the video, all colors on the monitor are represented by 3 dots: red, green, blue (RGB). The various colors in an image are accomplished by illuminating these dots in a specified ratio. If you want WHITE, all 3 color dots are brightly illuminated the same amount. Colors other than white are created by illuminating one or two of the dots more than the other(s). To create a BLACK portion of an image, all 3 colors are turned OFF in that area.

Piet Mondrian

Pieter “Piet” Cornelis Mondrian (1872 – 1944), was a dutch painter born in Amersfoort, Holland. Follower of the BAUHAUS and an important contributor to the De Stijl art movement, which was founded by Theo van Doesburg. He evolved a non-representational form which he termed Neo-Plasticism. This consisted of white ground, upon which “Piet” painted a grid of vertical and horizontal black lines and the three primary colors.


Mondrian´s paintings are very intriguing, as they are not composed of perfectly flat planes of color, you are able to see the brush strokes on the painting, although they are very subtle, he uses different techniques for various elements. The black lines are the flattest elements, with the least amount of depth. The colored forms have the most obvious brush strokes, and they all run in one direction. The white forms have been painted in layers using brush strokes running in different directions, which gives the painting a a sense of depth. Mondrian´s paintings of this period came to be increasingly dominated by white space.

 Mondrian was introduced to art from a very early age: his father was a qualified drawing teacher, and with his uncle, Fritz Mondriaan (a pupil of Willem Maris of the Hague School of artists), the younger Piet often painted and drew along the river Gein.  In 1892, Mondrian entered the Academy for Fine Art in Amsterdam. He began his career as a teacher in primary education, but while teaching he also practiced painting. Most of his work from this period is naturalistic or impressionistic, consisting largely of landscapes. In 1931, he joined the group Abstraction-Création in Paris, France.

The earliest paintings that show an inkling of the abstraction to come are a series of canvases from 1905 to 1908, which depict dim scenes of indistinct trees and houses with reflections in still water.

While in Paris, the influence of the Cubism style of Picasso and Georges Braque appeared almost immediately in Mondrian’s work. His later work were deeply influenced by the 1911 Moderne Kunstkring exhibition of Cubism in Amsterdam. His search for simplification is shown in two versions of Still Life with Ginger Pot (Stilleven met Gemberpot). The 1911 version  is Cubist, in the 1912 version  it is reduced to a round shape with triangles and rectangles.

During World War I, he was in the Netherlands, that´s where he met  Theo van Doesburg. They carried out their own personal journey towards Abstraction.

In 1916, Mondrian wrote,

“My technique which was more or less Cubist, and therefore more or less pictorial, came under the influence of his precise method.”

^ The Dictionary of Painters. New York, NY: Larousse and Co., Inc. 1976. p. 285.

Along with Van Doesburg, Mondrian founded De Stijl (The Style), a journal of the De Stijl Group, in which he published his first essays defining his theory, for which he adopted the term Neoplasticism.

“I construct lines and color combinations on a flat surface, in order to express general beauty with the utmost awareness. Nature (or, that which I see) inspires me, puts me, as with any painter, in an emotional state so that an urge comes about to make something, but I want to come as close as possible to the truth and abstract everything from that, until I reach the foundation (still just an external foundation!) of things… I believe it is possible that, through horizontal and vertical lines constructed with awareness, but not with calculation, led by high intuition, and brought to harmony and rhythm, these basic forms of beauty, supplemented if necessary by other direct lines or curves, can become a work of art, as strong as it is true.”

^ Van Doesburg at Tate Modern By Jackie Wullschlager, Published 2010/6/2


  • The National Museum of Serbia was the first museum to include one of Mondrian’s paintings in its permanent exhibition.
  • In the 1930s, the French fashion designer Lola Prusac, who worked at that time for Hermès in Paris, designed a range of luggage and bags inspired by the latest works of Mondrian: inlays of red, blue, and yellow leather squares
  • Fashion designer Yves Saint Laurent‘s Fall 1965 Mondrian collection featured shift dresses in blocks of primary color with black bordering, inspired by Mondrian.[24] The collection proved so popular that it inspired a range of imitations that encompassed garments from coats to boots
  • In 2008, Nike released a pair of Dunk Low SB shoes inspired by Mondrian’s iconic neo-plastic paintings


  • He had his first one-man exhibition with C.R.H. Spoor and Jan Sluyters at the Stedelijk Museum, Amsterdam, 1909
  • Mondrian was particularly nervous about the onset of war, as his work had been included in the Nazis’ notorious 1937 show of “degenerate art
  • In 1938, he has an exhibition at the Courtauld gallery.
  • Later on, he has an exhibition in Tate Britain, along with  Picasso and Modern British Art in London.
  • Some of his work is still showing today in the Museum of Modern Art, New York, USA

I really like Mondrian´s work, because, first, it is very abstract and it lets your imagination fly high. I like the use of space, as the paint plates are well distributed and show certain order in composition and arrangement. The paintings reflect the spiritualism and the obsolete, uses the gestalt technique, and plays with our perspective. It is very plain and simple, which is a quality I reflect my self with. Be plain and simple. True to yourself. True to the lines and the primary colors. And as you can see, a lot of the fashion, architecture, design is based on a lot of his work. the De Stijl.

Gestalt theory

Las leyes de Gestalt


Explican como los estímulos se estructuran para formar las sensaciones y percepciones que el hombre aprovecha como  estrategias de procesamiento para interpretar la información visual que recibe acerca de los objetos:

Ley De Constancia:



La mente añade elementos faltantes a fin de completar una figura. Contamos con una capacidad innata a concluir las formas y los objetos que no percibimos completos.

Buena Forma



En alemán, la traducción de esta palabra es: Forma que transporta la esencia de algo. Es la tendencia de una forma a ser más regular, nos permite reducir ambigüedades y ayuda a buscar la forma más simple, simétrica, ordenada, comprensible y fácil de memorizar. Vemos las formas como unidades significativas y coherentes.

Si tratamos de recordar de memoria y luego dibujar, sin el modelo, el pajarito realizado en origami, será difícil replicarlo ya que a la memoria le costará retener esta “mala forma”. Si en cambio, utilizamos una buena forma como base, como el dibujo del cuadrado con sus diagonales y dos mediatrices nos será mucho más fácil recordar y replicar la forma complicada del pajarito.

Ley De Continuidad



La agrupación de los elementos en líneas rectas o curvas de forma continua tienden a percibirse por el ojo humano como una unidad. Estos mismos elementos, en la misma posición relativa, pero no organizados linealmente no son percibidos como una unidad.

Ley de Figura-Fondo



Al mirar nuestro entorno vemos objetos o figuras contra un fondo. Dependiendo de cómo opera nuestra mente, el mismo objeto se puede ver como figura o como fondo. Nuestra mente no puede ver el mismo estímulo como figura y fondo al mismo tiempo sino sucesivamente.

La copa de Edgar Rubin, ha sido usada como modelo por la Gestalt para describir el mecanismo perceptivo de esta relación figura-fondo.

Las diferencias entre fondo y forma son:

  1. Cuando dos campos tienen la misma línea límite común, la figura es la que adquiere forma y no el fondo.
  2. El fondo pareciera que continúa como una imagen detrás de la figura.
  3. La figura se presenta como un objeto con definición: sólido y estructurado.
  4. La figura da la impresión de tener un color local sólido y el fondo pareciera etéreo y vago.
  5. El observador ve la figura como más cercana y la recuerda mejor que el fondo


Staatliches Bauhaus, commonly known simply as Bauhaus, was a arts school in Weimar, Germany that combined crafts and the fine arts, and was famous for the approach to design that it publicized and taught. It operated from 1919 to 1933. Founded by Walter Gropius


Bauhaus works with 6 philosophies
– Provide a foundation in all the arts.
– Be true to materials.
– Release inherent creative ability.
– Upgrade design consciousness.
– Unify art and technology.
– Establish a global design style.



Comunicación.- El acto o proceso de utilización de palabras, sonidos, signos o comportamientos para expresar o intercambiar ideas, pensamientos, sentimientos, etc, a otra persona

Transmisión: El acto o proceso por el cual algo se propaga o se pasan de una persona o cosa a otra

Sistema: Un grupo de órganos que trabajan juntos para realizar una función importante del cuerpo

Información; conocimientos obtenidos de la investigación, el estudio, o instrucción

Dato: Una verdadera pieza de información

Lenguaje: El sistema de palabras o signos que utilizan las personas para expresar sus pensamientos y sentimientos el uno al otro

: Cualquiera de los sistemas de lenguaje humano que se usa y entiende por un grupo particular de personas

: Palabras de un tipo particular

Cultura: Una manera de pensar, de actuar o trabajar que existe en un lugar u organización
: Las creencias, costumbres, artes, etc., de una determinada sociedad, grupo, lugar o tiempo

Reciprocidad: Una situación o relación en la que dos personas o grupos están de acuerdo en hacer algo similar para los demás, para que unos a otros para tener los mismos derechos, etc.: un acuerdo o relación recíproca

Ruido: Datos irrelevantes o información sin importancia ocurriendo fuera de la información deseada

Contexto: Las palabras que se utilizan con una determinada palabra o frase y que ayuda a explicar su significado

: La situación en que ocurre algo: el conjunto de condiciones que existen donde y cuando pasa algo

Mensaje: Una pieza de información que se envía o dar a

: Una idea importante que alguien está tratando de expresar en un libro, película, habla, etc

Señal: Un evento o acto que demuestra que algo existe o que da información acerca de algo

: Algo (como un sonido, un movimiento de una parte del cuerpo o un objeto) que ofrece información sobre algo o que le dice a alguien que haga algo
Símbolo: Una acción, objeto, acontecimiento, etc, que expresa o representa una idea o cualidad particular

: Una letra, un grupo de letras, caracteres, o una imagen que se utiliza en lugar de una palabra o grupo de palabras

Código: Un conjunto de leyes y reglamentos

: Un conjunto de ideas o reglas sobre cómo comportarse

: Un conjunto de letras, números, símbolos, etc., que se utilizan para enviar mensajes en secreto con alguien

Receptor: Individuo que recibe información

Medio : El tipo en que un tipo de información es transmitida y recibida

From Merrian Webster´s online dictionary