Helvetica in publicity

Helvetica is the designers preferred typeface letter today. The most attractive, modern and most legible. People and customers are sorrounded by this font on advertisings and all kinds of billboards.

Helvetica means the swiss typeface and was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas’sche Schriftgiesserei (Haas Type Foundry) of Münchenstein, Switzerland.

Its original name was Neue Haas Grotesk


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