Helvetica in publicity

Helvetica is the designers preferred typeface letter today. The most attractive, modern and most legible. People and customers are sorrounded by this font on advertisings and all kinds of billboards.

Helvetica means the swiss typeface and was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas’sche Schriftgiesserei (Haas Type Foundry) of Münchenstein, Switzerland.

Its original name was Neue Haas Grotesk

wpid-imageshelvetica.jpg
http://www.fecalface.com/content/upload/2007/10/200_troubled_paris/25.jpg

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s